How ifocus Works

ifocus™ is a different approach to improving your child’s attention, memory, and focus. It centers around activities kids already love and draws from science, technology, nutrition and exercise to create a fun and interactive way for your child to improve their focus and attention.

For Your Child

Jungle Rangers Computer Game

What better way to get your child’s attention than with something he or she already loves? The exciting Jungle Rangers computer game serves as a vehicle to teach your child cognitive brain exercises to improve their focus, attention, and memory.

The State-of-the-art video game animation and story line keeps kids interested and challenged while they are actually engaging in brain process stimulation.


Here's How:

Integrated NeuroTechnology

Jungle Rangers uses game play to improve the three key areas of focus crucial to success at home and in school:

  • • Focusing attention—the ability to stay focused on a specific task
  • • Selective attention—the ability to maintain focus amongst distractions
  • • Sustained attention—the ability to continuously focus across an increasing time span.

Research has shown that improvements in these cognitive processes can help children overcome distractions, attain more effective levels of concentration, improve memory, and decrease frustration during problem-solving.

Self-Adjusting Level of Difficulty

The Jungle Rangers game self-adjusts to your child’s ability, so it’s always challenging and interesting. These automatic adjustments promote constant improvement on certain tasks, which leads to increased focus, attention and memory. These enhanced abilities transfer to real-world activities at school and home.

Task-based Gaming

The game is comprised of many different activity levels. Each activity focuses on a different task. Each task is motivated to improve some aspect of attention. The goal of each task is to improve memory, decrease distractibility and impulsivity, increase focused attention, or increase sustained attention. Some tasks even work on a few of these at the same time!

Span Task

Helps child absorb, store, and manipulate information
in increasingly lengthened intervals of time.

Span Tasks focus mainly on “working memory,” requiring your child to hold information in their minds during a period of time and then to be able to reorganize and manipulate that information as needed. Usually, this is done to reach some kind of goal, like remembering a phone number from the instant you look at it in written form, to the moment you reach the phone to actively key in the numbers. Or if your child were to be asked to add two numbers like 56 + 72, they would have to first absorb the two numbers, and then store these numbers, while manipulating them to finally come up with the right answer.

These tasks within the game become increasingly complex, but as your child practices, you’ll find them being able to remember greater amounts of information over longer “spans” of time—even amongst distractions. As you can imagine, the ability to absorb, store, and manipulate information, given everyday distractions, has considerable effects on classroom behavior, reading comprehension, and mathematics skills.

Continuous Performance Task (CPT)

Helps child build skills that block out distractions while honing in their focus.

Continuous Performance Tasks require that over an extended period of time, the player needs to sustain his/her attention to an activity that is relatively low frequency. The task demands that they player attend-to and respond-to particular target objects, while ignoring other objects (distractors). In order to succeed on these tasks, the child is required to watch and waiting intently, which can be extremely challenging for many children with attention issues. But with practice on these tasks, you’ll find your child picking up more of the important details they might have been missing during relatively slow, or “boring,” classroom instruction, and staying attentive during discussions where they may have traditionally “zoned out.”

N-back Task

Helps the child store and update information over a period of time with a direct
need to refer back to this information in order to achieve a goal.

N-Back tasks are some of the most cognitively wearing tasks within the Jungle Rangers gaming experience. These tasks require the player’s memory to not only store information over a longer period of time than is typical in a span task, but also it requires the player to update the information being stored and use those updates to form decisions. Those decisions, then, have consequences which affect the player’s success in the game, and which the child monitors as he/she performs these tasks. The “N” in “N-Back” refers to the algebraic number, “n” which simply represents any number. In this case, the child is obtaining new pieces of information and has to use that information whether it was picked up recently, or 3, 4, or 5-steps back.

N-back tasks are extremely helpful to children with attention issues, as it enables them, for example, to learn to engage in dialog with teachers, friends, and family, exchanging information, learning from those exchanges, and developing their responses as a direct result of the feedback they receive from within the discussion—whether it was new information that was just provided, or a piece of information that arose a few steps-back in the dialogue. This level of cognitive ability is usually weaker in children with attention issues, but it can be improved with time spent practicing N-Back Tasks.

Monitoring Improvement

The game has a unique area for parents to monitor the success of their child. The Dashboard provides the parent with insights into the amount of time spent on each task within the game, and also provides valuable information about which tasks your child currently excels, versus which ones they may need some additional practice.


In as few as 12 hours of game play in Jungle Rangers your child will show improved focus, memory, and attention. That’s only 30 minutes a day for 4 weeks!

Scientific studies have shown that real changes begin to occur in the brain over time periods of 12 to 20 hours. Just like a bad habit that is formed over time, so too are good habits. The Jungle Rangers game helps your child develop good cognitive processing habits so that over time, the improvements are increasingly clear: Neurons that fire together, wire together.


For You, The Parent


Modifying behavior is critical to increasing focus and attention. That’s why ifocus includes a five-step model for behavioral strategies. Ifocus shows you how to analyze your child’s behavior and implement successful strategies to improve it.

Developed by Attention Research Psychologist, Dr. Roxana Vernescu, this invaluable resource guides you step-by-step through developing a behavioral strategy specifically for your child, from pinpointing the purpose of the behavior, through developing a comprehensive approach, and collaborating with your child to help support their overall self-worth.


Did you know nutrition plays a huge role in your child’s ability to focus? Now you can put this secret strategy to work for your child with our in-depth handbook, “Nutrition to Improve Your Child’s Focus and Attention.” Written by Licensed Dietitian, Elizabeth Strickland, MS, RD, LD, the handbook examines nutrition from a different perspective. From toxins to eliminate and chemicals to avoid to nutrients and healthy foods that actually aid in children’s focus and attention, you’ll learn critical do’s and don’ts as they relate to nutrition for your child.


As mind and body are connected, so too are mental focus and physical fitness. That’s why ifocus has designed a program specifically focused on fitness for children. Through the handbook “Exercise to Improve Your Child’s Focus and Attention,” you and your child will learn the importance of age-appropriate healthy exercise and how to integrate fitness into your daily lives. The program includes tips and strategies to help keep children physically and mentally fit.